Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:
Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
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