All images from Pentagram.
Research is essential to the design process, and Gelman was such a passionate researcher that “The Wing was already a fully formed human being,” says Oberman. “We just helped get it dressed.”
“I started with a concept and it evolved into something that is, first and foremost, a brand,” says Gelman. The Wing begins as a physical space, but “the possibilities are really endless.”
Join us this fall at The Design of Business | The Business of Design conference. Info and tickets here.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
