Leslie Koch was the president and CEO of the Trust for Governors Island, an abandoned military post in New York Harbor into a public park.
When she took on the job of reviving Governors Island, Koch says, The question that everyone was asking was, “What is this place going to be?“ I said, That’s not really the right question.
Instead, Koch thought they should be asking: “What should we do first?” And that yields a completely different path.
Join us this fall at The Design of Business | The Business of Design conference. Info and tickets here.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.