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07.15.19
Debbie Millman | Audio

Stephen Gates


Most designers discover design. That is, they don’t even know design is a thing until someone tells them about it and then they realize that’s what they’ve been doing, or that’s what they want to do. Not so with Stephen Gates. His father was a creative director and he pretty much grew up at an ad agency. He now has over 20 years experience designing ad campaigns and digital experiences. He’s been global head of design for Citibank, and he’s now head of design transformation at InVision, where he works with brands including Google, Nike, and WeWork.

On this episode, Debbie talks with designer Stephen Gates about why it’s important for a brand not to be liked by everybody. “For most brands, whether they are personl, or whether they are for a company, people will ask ‘How will it please everybody? I want everyone to love me.’ And that’s just not real.”

For more information about Design Matters or to subscribe to the show newsletter, go to DebbieMillman.com. If you love this podcast, please consider contributing to Debbie's Drip Kickstarter community. Members get transcripts of every interview, invitations to live episodes, Q&A sessions with guests, and a brand new annual magazine. You can learn more about this at https://d.rip/debbie-millman. And if you like this podcast, please write a review on iTunes and link to the podcast on social media. Design Matters is produced by Curtis Fox Productions. The show is published exclusively by DesignObserver.com.

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