Error: SQLSTATE[HY000]: General error: 1030 Got error 28 from storage engineError: SQLSTATE[HY000]: General error: 1030 Got error 28 from storage engineError: SQLSTATE[HY000]: General error: 1030 Got error 28 from storage engineError: SQLSTATE[HY000]: General error: 1030 Got error 28 from storage engine Brute Force: Design Observer




11.25.15
Michael Bierut + Jessica Helfand | Audio

Brute Force


Michael and Jessica discuss IBM, which has embraced design thinking and hired of thousands of designers.

Michael says this commitment to design is “expressed almost with the brute force of numbers,” unlike the “Good Design Is Good Business” era of Paul Rand, Eliot Noyes, and Eero Saarinen, which was "not a mass movement but led by a relatively small elite cadre of high priests."

And Jessica asks: "If you're not thinking like a designer, what are you thinking like? Design thinking is creative thinking. It’s creative problem-solving."

Also mentioned:
  • Video from Paris: Behind the Bataclan and the most viewed Vine
  • Pigeons diagnose breast cancer on X-rays as well as radiologists
  • Janine Benyus, Biomimicry
  • The Coke bottle at 100
  • Linda Tischler and David Butler, Design to Grow
  • New York Times obituary for Michael Gross
  • Michael on the forgotten design legacy of National Lampoon






  • Jobs | November 25