Lee Moreau is Vice President of Design at EPAM Continuum, a global design and innovation consultancy based in Boston. He is also a visiting lecturer at MIT where he teaches design strategy and innovation.
Continuum and Fisher-Price partnered to envision parenting in the future. Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:
Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.
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The global banking giant BBVA approached Continuum with a lofty challenge: envision the bank of the future Southwest Airlines worked with Continuum to improve the in-airport customer experience. Chili's partnered with Continuum to differentiate from the noise in the casual dining space.