Ammunition does some projects for a fee, but it will also negotiate for a share of revenue or, with early-stage startups, equity in the company. Brunner believes that these business models make Ammunition more effective:
We become much more than just the hired designer. We become a partner. The respect level and the ability to take advice goes way up, and we find that we’re able to affect the outcome much more.Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
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