When Geithner worked for the Treasury and the Federal Reserve Bank earlier in his career, he watched and tried to help other countries as they weathered financial crises. When the 2008 financial crisis hit, the United States had not undergone such panic since the Great Depression, but they happen all the time:
Geithner says that policy ideas or economic strategies are not enough to resolve a crisis, since public confidence is such a factor. Leaders in modern democracies need to help the public understand the choices that they make:
You want to make sure that the people whose job it is to figure out the practical dimensions of what will work, that they are complemented by a bunch of people whose knowledge of the craft of how to communicate and explain is as sophisticated as advanced as the challenge.
Subscribe to The Design of Business | The Business of Design on iTunes, Apple Podcasts, or your favorite podcast app.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Google Design.