Jean-Raymond embraces how digital media has changed the fashion business:
I think a lot of people see Instagram and social media and things like that as a nuisance or a passing fad. It's the new telephone. And the new telephone is showing us how people think of us and what they think of a product. And we're getting direct feedback. We don't have to wait for a store to buy it, then wait for six months to get the sales report.
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