Vakili’s experience in technology companies, from Yahoo in its heyday to his own startup, has taught him that, to generate innovative ideas, it's necessary to turn to design:
It's not something you could do with a spreadsheet. It's not something you could do with competitive analysis. It's only something you can do by looking at an unexplored space and seeing possibility and then converting that possibility into options.
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The Design of Business | The Business of Design is recorded at the Yale School of Management.
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