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10.03.07

William Drenttel | Essays

Wood That We Could

Invitation to exhibition at Moss, detail, designer unknown, 2007

Remember back in the late 1980s, when Minneapolis was a hotbed of graphic creative energy? Back when brochures were tied together with straw braid and twigs? As a counterpoint to the scrappy xerox fragmentations coming out of New York, or the pretty joyousness of work from San Francisco, Minnesota was making a play for the next big thing: the North Woods look.

Hark! What do I receive in my mail last week but this invitation to the newest, hippest thing: an exhibition at Moss of Jasper Morrison's Crate Series, and Richard Woods and Sebastian Wrong's Wrongwoods. Wood That We Could.

Young Guns poster, detail, design by Jennifer Lew & WSDIA, 2007

Then, continuing to sort the mail, there's the newest poster from the Art Director's Club by Jennifer Lew & WSDIA | WeShouldDoItAll for the their Young Guns event.

It's in furry moose type!

Could the North Woods look be back so soon?

More from William Drenttel

Winterhouse Fourth Symposium on Design Education and Social Change: Program Description
The original program description for the Winterhouse Institute symposium at Yale University in New Haven, Connecticut, August 2013 on social design in education.

Third Winterhouse Symposium on Design Education and Social Innovation: Participants
The Winterhouse Third Symposium on Design Education and Social Changeis being held August 19-21, 2012 in New Haven, Connecticut.

Designing for Social Change
Designing for Social Change is a toolkit of strategies, case studies, and stories, offering new opportunities for approaching social design in our communities.

Winterhouse First Symposium on Design Education and Social Change: Program Description
This symposium, sponsored by the Winterhouse Institute, was held October 17-19 2010 in Falls Village, Connecticut. This was the initial information shared with participants.

Winterhouse Second Symposium on Design Education and Social Change: Participants
The Winterhouse Second Symposium on Design Education and Social Change, was held August 14-16, 2011 in Falls Village, Connecticut.

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