I Will Never Forget the Day of My Trial — France, 2006
Agency: TBWA/Paris; Creative Director: Erik Vervroegen, Copywriter: Veronique Sels, Art Director: Ingrid Varetz
Translation: "I will never forget the day of my trial. The jury. The confusion. The shame. The silence. The eyes. The tears. I was called a pervert. I was asked never to go near my family again. Judgement was passed, the verdict was cast. It was over before it ever began. It was on a Sunday during tea time in the living room that I told my family I am HIV-positive. Say no to exclusion. One out of three HIV-positive people is rejected by their own family."
This message clearly targets young impressionable youth. The message is a personal discourse between the narrator and the viewer where the viewer is forced to reflect and empathize with the sadness of the tale and encouraged to take all precautionary methods to avoid similar fate.
