Diego Gutierrez, Keep Buying Shit
“To a graphic designer, there is no better reason to design than for a good cause. At the same time, popular media and kitsch design have exhausted a cause like global warming. Since Al Gore’s movie
An Inconvenient Truth came out, it has become popular for commercial design to take green to the masses. Although for a good cause, these sorts of commercial iterations are still very often designed with fluff for fluffy brains — there is no true statement of the urgency with which we must act to keep our lifestyle or even the world as we know it. When I entered the Green Patriot Poster class at RISD, I wanted to take the opportunity to generate designs that would make an impact on whoever laid eyes on them. In other words, I didn’t want to design for upper-middle-class mothers who hang out at Whole Foods. My vision was to crank out as many varieties of strong images, harsh statements and loud colors as I could.”
— DG
Designed for Green Patriot Posters studio in bachelor of graphic design program at Rhode Island School of Design, 2009, taught by Nancy Skolos and critiqued by Edward Morris.
GO FURTHER:
storyofstuff.com
