Martha Scotford | Slideshow

Ernst Reichl: Wide Awake Typographer


Ernst Reichl: Wide Awake Typographer: Slideshow: Slide 2

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Essad Bey, Blood and Oil in the Orient
New York: Simon and Schuster, 1932; AIGA 50 Books 1933

“I sold the rights to this book which was a best seller in Germany, to S & S [Simon and Schuster], had it translated …, designed it and manufactured it — but it did not sell, is now totally forgotten. It has a pictorial double-spread title page (probably the first I designed), and was one of the AIGA ‘50.’ …another selection design by me that year was Flaubert’s ‘November’ — it is very conservative. “Blood and Oil” is anything but…”

Jobs | November 25