Martha Scotford | Slideshow

Ernst Reichl: Wide Awake Typographer


Ernst Reichl: Wide Awake Typographer: Slideshow: Slide 4

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Elizabeth Hawes,Fashion is Spinach
New York: Random House, 1938; AIGA 50 Books 1939

“Elizabeth Hawes was a fashion leader in 1938, and a witty woman, and Alexey Brodovitch was the art director of either Harper’s Bazaar or Vogue [Harper’s Bazaar], and it was an easy pleasure to work with them. They both liked what I was doing, and the black oil-cloth binding with white silk-screen printing, giving Brodovitch’s tracery a three-dimensional effect, helped make the book elegant, charming, and effectful.”

Jobs | November 25