IBM Pavilion, New York World’s Fair, New York, 1964-65.
Designers: Charles Eames and Eero Saarinen Associates. Photographer: John H. Martin.
Visitors to the New York World’s Fair could not help but admire the enormous egg or “ovoid” that sat atop the IBM Pavilion covered in relief by the iconic IBM logo, designed by Paul Rand. Rising to ninety feet, it housed the main attraction, the Information Machine. Visitors were lifted into the ovoid by means of the People Wall, a moving tier of twelve rows of seats (around five hundred seats), which at a forty-five-degree angle transported the viewers into the multimedia experience.
